Resources to help children from age 3+ learn about the basics of money and all things finance!
Finance Superheroes is all about helping kids develop a positive, informed mindset about money from an early age. With our simple, fun, and lighthearted resources, learning about finance feels more like play than a lesson. After all, we tend to learn the most when we’re enjoying ourselves.
Get the first book in the Finance Superheroes series and join Jospehine and Bowday on their adventures.
Origin Story
What began as a personal project quickly turned into something more. Struggling to find fun and engaging finance resources for her own toddler, she took matters into her own hands—creating the very first Finance Superhero resources just for her little one. The goal was simple: make learning about money silly, engaging, and fun. To her surprise, not only did her toddler love them—asking to use them over and over—but they also had a clear, positive impact. Encouraged by the response, she continued creating, adding more resources and developing playful finance tools designed specifically for young children.
A personal project soon evolved into a mission: to share basic finance fundamentals with other families in a light-hearted, approachable way. Today, Finance Superheroes is all about making money concepts accessible, memorable, and fun for the next generation.
Teaching kids about finance early on is really important as it helps them build good money habits that can last a lifetime. When kids understand basic concepts like saving, budgeting, and the value of money, they’re more prepared to make smart choices as they get older. Plus, making finance fun and approachable helps kids feel more confident and comfortable with money, setting them up for success down the road. The benefits of teaching kids about finance go beyond just practical skills. It also helps them develop a healthy attitude toward money—understanding that it’s a tool to help them achieve their goals, not something to be feared or misunderstood. With the right foundation, they can confidently navigate their financial future, making choices that align with their values and long-term goals.